Supercharge your advertising strategy by harnessing the power of native ads.
What are native ads?
Native advertising is a form of digital display advertising that emulates the platform in which it sits. This may be in the form of a video or a news article and will be designed in such a way to blend seamlessly into its surroundings, thus becoming instantly more visible to the reader. Native adverts are commonly seen on large scale news sites such as The Telegraph and The Daily Mail, as well as social media sites such as Facebook and Twitter. These formats allow your customers to naturally discover your brand without being bombarded with traditional advertising methods that can sometimes jar or cause irritation.
Do they work?
A great native ad is all in the design – on average, consumers look at native ads 53% more than a traditional digital display. At Pufferr, we have extensive experience in writing compelling and engaging ad copy, and in native advertising, top quality content is key. To resonate with your audience you first need to understand them – our team of digital advertising specialists take this customer insight to design bespoke digital advertising campaigns that deliver impressive ROI.
Are native ads ethical?
While native ads are designed to blend in with their surroundings, there are strict guidelines to ensure readers are able to distinguish advertising from editorial. A great native ad campaign will take hints from editorial content to develop a convincing and compelling advertorial message so that readers don’t feel like they’ve been duped. Many platforms will provide a disclaimer at the beginning of the advert to ensure readers are clear before clicking.
Can they be targeted?
Yes! Boost your native adverts by developing and optimising programmatic campaigns with the help of Pufferr. We can help you serve targeted native ads to in-market consumers, all in real-time – the results speak for themselves.
Can they work for me?
Absolutely. Our digital advertising team is passionate about developing native ads that work and will take time to understand your business, products and requirements to develop a strategy that delivers against your KPIs. Interested in finding out how native ads can support your business? Give the friendly team at Pufferr a call today.
Data Driven Optimisation
We all have an aversion to jargon and waffle, which is why we take a direct and straightforward approach to each project we work on. Success can be measured in metrics, and we are healthily obsessed with measuring anything and everything. We take each and every element of a campaign into consideration and study it from every angle, being as critical, flexible and open-minded as possible. That means we’re constantly optimising and improving the returns you see, growing your business at lightning speed and constantly adapting.
The Pufferr pros recently lent a helping hand to New Bond Street Pawnbrokers, giving some new firepower to their marketing. The company needed a little rebranding to drive new custom and generate new leads, so we sprinkled a little magic over their marketing to great effect. Having spruced up their website and given their social media content a bit of a makeover, these were the headline figures:
- We saw website traffic up by an impressive 360.89%
- Leads increased by 140%
- There was a boost to market share of 40.11%
- SEO traffic improved by 41.66%
- New website visitors increased by a phenomenal 362.84%
- Social media engagement rocketed by 796%