Pufferr knows PPC – technical expertise sits at the heart of our approach to paid search marketing. Our Pay-Per-Click strategies are proven to deliver the best ROI, brand awareness and value for money.
PPC is one of the quickest ways to get your business, products or services to the top of that all-important search engine results page, but the art of maximising ROI is something that takes a little more thought. Our team of technical PPC experts have decades of experience between them, so you can relax knowing you’re in safe hands with us.
Before we get started, the team will take the time to understand your business needs and goals, and develop a paid search marketing strategy that will help you get there. We’ll look at your USPs, your sector and competitors to define the right approach for your budget.
Once your strategy is in place, you’ll need a team to deliver it in the right way to ensure you get the biggest bang for your buck. We will work to implement new campaigns and develop existing ones while keeping a close eye to ensure they’re performing as best they can. It’s important that you stay in control of your ads.
Just like SEO, you’ll need a detailed keyword research report to help craft some seriously sparkling ad copy. The latest keyword research techniques are used to identify the right messages for your audience, while our team of copywriters will keep your adverts tightly focussed on the task at hand.
Not sure where to start with your shopping ads? We’ll be on hand to get you set up and performing, fast. Well-crafted product listing ads can help to demonstrate your range and build credibility with savvy internet shoppers.
We are constantly monitoring our campaigns and tracking data to ensure you’re squeezing every last drop from your PPC activity. Pufferr can provide daily, weekly and monthly reports aligned to your key business objectives, to demonstrate just how well your new campaigns are performing.
Data Driven Optimisation
We all have an aversion to jargon and waffle, which is why we take a direct and straightforward approach to each project we work on. Success can be measured in metrics, and we are healthily obsessed with measuring anything and everything. We take each and every element of a campaign into consideration and study it from every angle, being as critical, flexible and open-minded as possible. That means we’re constantly optimising and improving the returns you see, growing your business at lightning speed and constantly adapting.
Paid Search Ads
The Pufferr pros recently lent a helping hand to New Bond Street Pawnbrokers, giving some new firepower to their marketing. The company needed a little rebranding to drive new custom and generate new leads, so we sprinkled a little magic over their marketing to great effect. Having spruced up their website and given their social media content a bit of a makeover, these were the headline figures:
- We saw website traffic up by an impressive 360.89%
- Leads increased by 140%
- There was a boost to market share of 40.11%
- SEO traffic improved by 41.66%
- New website visitors increased by a phenomenal 362.84%
- Social media engagement rocketed by 796%