1-to-1 SEO Training Course
Learn current and emerging SEO trends, technologies & tools with a multi-award winning London-based agency.
Course Format
All courses on a 1-1 basis
We acknowledge that each person has different levels of knowledge within the digital marketing field,
Which is why our course is delivered entirely on a 1 to 1 basis, tailoring the schedule, curriculum and location around your personal needs.
We may visit your office, or meet in a coffee shop inbetween your meetings…the choice is yours, subject to availability of course.
Why Take This Course?
Our course is aimed at strategically minded executives, CEOs, business owners, Marketing Directors, but also at committed professionals looking to learn SEO, change professions, or improve existing skills. You are looking to gain both hands-on, and a strategic understanding of current and emerging SEO marketing trends, tools, and technologies.
You will be trained by one of the most awarded Digital Marketing Agencies in 2019/21, and we are proud winners of the highly prestigious 2021 UK Business Award for Best Marketing Agency, too. We don’t like waffle..the course takes a straight, no-nonsense approach to developing your skills and knowledge.
We accept a maximum of two students each month, and our screening process focuses on your commitment, relevance, and personal circumstances.
Course Syllabus
To be customised around your own needs
SEO, Content Marketing & Influencers
- Introduction to SEO
- What You Can Expect from an SEO Consultant or agency
- Role of the SEO Manager in relation to your business
- Key Skills to Look for When Hiring an SEO Consultant or agency
- A Day in the Life of an SEO Professional
- Overview of In-house SEO
Section 2 – Evolution & Future of SEO
Section 3 – SEO Best practices
- Introduction to Search Engine Algorithms
- SEO Best Practices and Ranking Factors
- Panda: The Game Changer for Content
- Cleaning Up Links with Penguin
- How You Can Avoid Penalties
Section 4 – On page SEO
- Introduction to On-page SEO
- Key Areas of SEO
- Meta Data and Meta Tags
- Title Tags
- Meta Descriptions Help Too
- A Note About Meta Keywords
- URL Optimization
- How to Use Heading Tags
- Creating and Optimizing Unique Content
- Analyzing a Website Using a Web Crawler
- Tools of the trade for on-page SEO audits
Section 5 – Off page SEO
- Off-site SEO Elements
- Who is Linking to Your Content?
- Social Media: Help or Hinder?
- Tools of the trade for off-page SEO audits
Section 6 – Technical SEO
- Laying the Structural Foundation With Technical SEO
- XML Sitemap
- The robots.txt File Protocol
- Redirects
- 404 Pages Best Practices
- Review of main technical SEO tools, terms and concepts
Section 7 – Keyword Theory & Research
- Choosing the Right Keywords
- Stages of Search
- Heads, Tails, and Long Tail Keywords
- How Users Conduct Search
- Getting to Know Your Audience
- Creating Your Ideal Buyers Persona
- Tools of the trade for Keyword research and competitor analysis
Section 8 – Optimizing a website for search (Planning & Strategy)
- Applying Keyword Research Introduction
- Why do a Competitive Analysis?
- How to Perform a Competitive Keyword Analysis
- Develop a Plan to Compete
- Competing With Page Level Information
- Mapping Keywords to Pages
- Questions to Ask
- Keyword Mapping Processes
- Creating a Keyword Map for Clients
- Tools of the trade for non-technical marketers and business owners
Section 9 – Advanced on-page SEO
- Benefits of a Competitive Content Analysis
- Dissecting the Competitive Content Analysis
- What Kind of Content Will Resonate with Your Customers?
- Conducting an Internal Content Audit
- How to Begin Your Content Analysis
- Organizing and Evaluating Content
- Creating a Strategy for Optimizing Content
- Domain Level Content Strategy
- What Makes Content Great?
- Different Types of Content and How to Use Them
- Creating Impactful Content
- Tools of the trade
Section 10 – Local SEO
- Why’s Local SEO Important?
- Local SEO History
- Current Local SEO Landscape
- Organic Search Versus Paid Advertising
- Google My Business
- Improving Your Local Visibility
- Importance of Off-site Citations
- Quality Off-site Link Building
- Importance of Customer Reviews
- Tools of the trade
Section 11 – Creating an SEO Campaign
- Scoping an SEO Project
- Managing Your Expectations
- Asking the Right Questions
- Importance of Achieving Quick Wins
- Developing SMART Project Goals
- Establishing Benchmarks and Tracking Metrics
- Reporting Progress to Your Boss: Analytics
- Tools of the trade
Section 12 – Advanced Content and Social Tactics to Optimize SEO
- Content Marketing Ecosystem
- Value Links
- Link Building
- Do’s & Don’ts Obtaining Links
- Guest Posting
- Basic Concepts of Content Marketing
- Building Your Audience
- Tools of the trade
Section 13 – Social Media Marketing
- Social Media Links & SEO
- Platform Demographics
- Picking Your Platform
- Principles of Building Audiences
- Tools of the trade
Section 14 – Influencer Marketing
- What Can Influencers Do For You?
- Building the Relationship
- First Steps in Collaboration
- Advanced: Targeted Advertising
- Tools of the trade for on-page SEO audits
Section 15 – Creating First Class Content
- Market Data on Content Marketing
- Anchor Content
- Types of Enhanced Content
- Partnerships
- Tools of the trade
After course 1 Month one-to-one mentoring (2 hours)
This is why within one month of completing the course we will provide you with a total of two hours 1-to-1 of mentoring support, guidance, and supervision in implementing the strategies, practices, and technologies you learned, as appropriate for your business.
The Instructor
I am the Founder and Managing Director of Pufferr. I am the author of four books, I hold three Master degrees, a Diploma in VR & Game Development, and I completed the Disruptive Digital Marketing Program at the University of Oxford.
Is the course worth £1200?
All courses on a 1-1 basis
As one of the most awarded professionals within the UK, in 3 different industries, Constantin holds 3 Master’s degrees and is trained at top universities, including the University of Oxford. His experiences were disappointing and found that most courses are outdated, teachers are out of touch with the current state of digital marketing and business challenges, and most often generic information is provided with little to no understanding of practical implementation, limitations, and reality.
In brief, training with a highly awarded and experienced digital marketing consultant, author, and business leader is priceless. And, the 1 to 1 delivery is testimony to the commitment of our agency to the course…which is why the course is limited to two students per term.
Our Books
