Since its inception, New Bond Street Pawnbrokers has been driven by one clear goal; the creation of an exclusive pawnbroking service that would transform the concept of collateral-based loans. They believe that the provision of loans should be done on the basis of convenience rather than necessity or lifestyle choice. In their 60-year history, the company has carved out a niche in the market, catering to high-end clientele and dealing in items of considerable value, including luxuries ranging from fine wine and rare books to classic cars and paintings by renowned artists.

The company’s premier position in London’s world-famous Mayfair district has afforded it the kind of exposure that has allowed the team to catapult to a position of prominence in such a competitive market. Their ability to attract high-end customers even during periods of recession stands testament to the enduring strength of the business model, and by working with Pufferr, they have capitalised on this success.

Our company has helped New Bond Street Pawnbrokers realise their goals with a no-holds-barred strategy of market insight, cutting-edge technology and unbeatable creative solutions. Our innovations have allowed them to stay abreast of market developments and maximise their potential, broadening their customer base.

Digital Marketing

Case Study

A key element in the story of their growth has been how the team at Pufferr has introduced effective use of digital marketing across a variety of platforms. We instituted a succession of campaigns that have helped New Bond Street Pawnbrokers expand their reach and gain access to a larger customer base.

A focus on search engine optimisation and disruptive paid search channels, including the use of cutting-edge software tools, has seen traffic related to this increase by nearly 42% as they find ways to reach their target market.

Our targeted marketing campaigns on LinkedIn, Facebook, Snapchat and a host of other sites have seen their social media engagement rise by around 769%, perhaps one of the most startlingly successful elements of the company’s marketing campaigns.

Instagram influencers have helped bring an individual experience to customers who may otherwise have been put off by grand marketing displays, showing the company’s willingness to adapt to customer preferences. This has all contributed to an overall increase of 40.11% in digital market share.

Website

New Bond Street Pawnbrokers recognised the importance of refining their

brand image, as they have demonstrated consistently with the design and features of their website. By working with Pufferr, they have since introduced new aspects like separate web pages for each service they supply and introduced modern branding. As a result, traffic has improved by around 360%, and in a similar vein, the number of new visitors to the website has grown by almost 364%, demonstrating Pufferr’s ability to not only help them maintain relationships with existing customers but attract new ones too.

Digital marketing

A key element in the story of their growth has been how the team at Pufferr has introduced effective use of digital marketing across a variety of platforms. We instituted a succession of campaigns that have helped New Bond Street Pawnbrokers expand their reach and gain access to a larger customer base.

A focus on search engine optimisation and disruptive paid search channels, including the use of cutting-edge software tools, has seen traffic related to this increase by nearly 42% as they find ways to reach their target market.

Our targeted marketing campaigns on LinkedIn, Facebook, Snapchat and a host of other sites have seen their social media engagement rise by around 769%, perhaps one of the most startlingly successful elements of the company’s marketing campaigns.

Instagram influencers have helped bring an individual experience to customers who may otherwise have been put off by grand marketing displays, showing the company’s willingness to adapt to customer preferences. This has all contributed to an overall increase of 40.11% in digital market share.

Future content

At Pufferr, we will continue to develop our partnership with New Bond Street Pawnbrokers beyond this list of current achievements. We are working with them to develop strategies that utilise up and coming disruptive trends in digital marketing, such as the growth of voice-recognition software; we have recently been developing for this fantastic business a new Google Home Voice application and an Alexa Voice skill.

We are considering not only how customers are reached with marketing, but how customers find the marketing itself. Customers are now able to access New Bond Street Pawnbrokers’ services directly through social media via state-of-the-art Facebook, Website and Twitter chatbost.

From their strategic use of digital marketing, development of original content and the careful cultivation of a reputable, recognisable brand, it is clear that New Bond Street Pawnbrokers will only continue to grow and thrive as a business thanks to their partnership with Pufferr.

Why Pufferr?

No-nonsense approach

Forget the jargon, we’re about real work. We’re obsessed with measuring success and metrics, giving your business the bespoke marketing plan you need to grow and be the best you can be. Want straight-talking and straightforward advice? You’ve found it.

Kick-ass team

We’re the complete package, employing some of the best creative minds in the industry. From award-winning marketers to Oxbridge graduates, and from book authors to business leaders, our diversity makes us all the more innovative. That’s what makes us one of the UK’s best marketing agencies.

Respect

We like to treat your business like it’s our business, so you know you’re getting the very best out of us. Despite having one the country’s top marketing teams and being based in London, we charge fair fees and treat you as one of the family.