The modern world offers smaller businesses an unprecedented opportunity to compete with the big names. Through technology, you have access to powerful tools that can perform as well as the most expensive, large-scale marketing campaigns that bigger budgets can afford. And the best part is that these tools are mostly things we use every day, such as:

  • Google, that platform you use so readily that searching for something online is typically known as ‘Googling’.
  • Social media platforms you spend hours scrolling through each day.
  • Email – yep, that’s right, the thing you use to sign up to virtually every service out there.

Though these tools form part of the framework of digital marketing, let it be known that advertising is not about simply “doing SEO”, “doing PPC” or “doing social media”. It is all about taking a holistic approach across every available channel to build a distinctive, recognisable and compelling brand. See, Google loves brands, and the only way you will have success on Google is through brand creation and development. This principle is the foundation of the training we offer at Pufferr.

1-1 Training

Award Winning

Strategic & Hands-on

Market demographics and the nature of the work organisations do changes today at a pace never before seen. This is causing the ‘4 P’ marketing model to be disrupted continuously, and marketers must adapt and adjust with demographics to reach the right people. Yes, the average person still spends a certain amount of time on Google, but the amount of time being spent on social media platforms just keeps increasing. What’s more, in addition to mainstays like Facebook and Twitter, other platforms keep popping up and growing in popularity. Think Viber, Slack, Quora and Snapchat.

Add voice-controlled devices to the mix, like Google Home and Amazon’s Alexa. With their incorporation into websites, mobile phones, smart TVs and the like, the complexity of the situation deepens even more. Voice searches are quickly catching up with traditional keyboard searches, and people aren’t interested in tedious contact forms anymore. The technology to give your customers the best and most convenient experience possible is there to be used, but it takes knowledge and skill to stay up-to-date and use that technology appropriately.

What Will I Learn?

Who Needs Training?

As a leader in a small- or medium-sized business, can you honestly say that you are at the cutting edge of the latest technology for brand development and marketing? Do you have the knowledge to identify the latest opportunities and manage the appropriate agencies you can work with to succeed? Pufferr’s Disruptive Digital Marketing Programme is aimed at Executives and Marketing Managers who want digital marketing training to get to grips with the importance of these kinds of technology.

If you want to bring the power of technology to your brand and future-proof your marketing strategies, you need to take this course. The world is becoming more and more digital, and we can put you a step ahead of the competition by revealing the digital technologies that will give you the strongest presence in that landscape.

Data Driven Optimisation

We all have an aversion to jargon and waffle, which is why we take a direct and straightforward approach to each project we work on. Success can be measured in metrics, and we are healthily obsessed with measuring anything and everything. We take each and every element of a campaign into consideration and study it from every angle, being as critical, flexible and open-minded as possible. That means we’re constantly optimising and improving the returns you see, growing your business at lightning speed and constantly adapting.

Why Pufferr?

No-nonsense approach

Forget the jargon, we’re about real work. We’re obsessed with measuring success and metrics, giving your business the bespoke marketing plan you need to grow and be the best you can be. Want straight-talking and straightforward advice? You’ve found it.

Kick-ass team

We’re the complete package, employing some of the best creative minds in the industry. From award-winning marketers to Oxbridge graduates, and from book authors to business leaders, our diversity makes us all the more innovative. That’s what makes us one of the UK’s best marketing agencies.

Respect

We like to treat your business like it’s our business, so you know you’re getting the very best out of us. Despite having one the country’s top marketing teams and being based in London, we charge fair fees and treat you as one of the family.
Case Study

Executive Training Programme

The Pufferr pros recently lent a helping hand to New Bond Street Pawnbrokers, giving some new firepower to their marketing. The company needed a little rebranding to drive new custom and generate new leads, so we sprinkled a little magic over their marketing to great effect. Having spruced up their website and given their social media content a bit of a makeover, these were the headline figures:

  • We saw website traffic up by an impressive 360.89%
  • Leads increased by 140%
  • There was a boost to market share of 40.11%
  • SEO traffic improved by 41.66%
  • New website visitors increased by a phenomenal 362.84%
  • Social media engagement rocketed by 796%