Podcast advertising is a unique digital audio medium with an audience of as many as to 73 million monthly listeners! And not just any listeners – these folks are the educated and the affluent, open to hearing your brand’ message and embracing innovative products and services like yours. Pufferr can help you create a punchy, effective podcast ad and connect you with hundreds of shows that are downloaded tens of millions of times every single month. We develop ads that make listeners truly pay attention, so they remember what they hear.
Making it count: We constantly test our advertisements and study market research, and recent studies suggest more than half of podcast listeners are likely to make a purchase after hearing a quality advert.
Driving engagement: Exhaustive research has shown that listeners are 2-3 more times more engaged with podcast ads than those that are played on the radio.
The host effect: Get your ads read by podcast hosts; a more direct, personal endorsement of your brand that the listeners will love!
We help you track your podcast ads, with pricing information, inventory, metrics and regular airchecks. This helps you feel confident that your investment is being used wisely – keep a watchful eye on what's working and what isn’t so that you can optimise your campaigns and get the best possible return on investment.
At Pufferr, we are committed to delivering innovative digital solutions that embrace the wealth of new technologies rolling out almost daily! All our solutions are tuned to the latest, state-of- the-art solutions and practices, and we like to focus on data-driven solutions to achieve great results and stay true to your brand.
Podcast Advertising Buzzwords
Pre-roll: an ad that plays at the beginning of a podcast.
Mid-roll: an ad that plays in the middle of a podcast.
Outro: played at the end of a podcast.
Native ads: advertising matched to its delivery platform, like a natural extension.
Offer code: a special coupon code for a host to impart to track conversions from the campaign.
Podcatcher: the platform that plays the podcast.
Direct response: traceable, measurable marketing.
CPA rate: measuring the Cost Per Acquisition
CPM rate: measuring the Cost Per Mille rate, meaning the cost per thousand listeners.
Data Driven Optimisation
We all have an aversion to jargon and waffle, which is why we take a direct and straightforward approach to each project we work on. Success can be measured in metrics, and we are healthily obsessed with measuring anything and everything. We take each and every element of a campaign into consideration and study it from every angle, being as critical, flexible and open-minded as possible. That means we’re constantly optimising and improving the returns you see, growing your business at lightning speed and constantly adapting.
The Pufferr pros recently lent a helping hand to New Bond Street Pawnbrokers, giving some new firepower to their marketing. The company needed a little rebranding to drive new custom and generate new leads, so we sprinkled a little magic over their marketing to great effect. Having spruced up their website and given their social media content a bit of a makeover, these were the headline figures:
- We saw website traffic up by an impressive 360.89%
- Leads increased by 140%
- There was a boost to market share of 40.11%
- SEO traffic improved by 41.66%
- New website visitors increased by a phenomenal 362.84%
- Social media engagement rocketed by 796%