A Machine Learning study of Google Analytics Metrics that predict Content Quality for ranking purposes

This study investigated the impact of eleven Google Analytics metrics that within the search engine optimisation (SEO) community are being […]


Digital Marketing 2025: Disruptive technologies that will commodify digital advertising

  I I have named this section “The Innovator’s Dilemma” after the highly influential book by Harvard professor Clayton M. […]


Psychological Hacks in Online Advertising: A comprehensive guide to leveraging human biases to sell more

Human psychology has always fascinated me, ever since I used to manage large hotel teams for brands such as Holiday […]


Mind the brand Gap: A study of 10 competing identities & other factors destroying your brand identity

This study investigated the factors influencing corporate identity perceptions by employees, and their commitment to brands. The results are based […]


Top 20 Psychological Biases in Recruitment: Why we employ the wrong people most of the time

This Puffer study investigated the extent to which managers and HR professionals consider corporate identity when recruiting the right “brand […]


Digital Marketing Tools of the Trade for DYI Enthusiasts: A catalog of tools and concepts for any digital marketing task

  W When I first started in digital marketing, I used to consume an unhealthy amount of digital marketing content, […]


Disruptive technology that all business owners must leverage to grow their business and look big

You might have heard of disruptive technology as one of the buzzwords thrown around for business growth and innovation. However, […]


Disruptive digital marketing strategies for doctors, dentists, lawyers, accountants, hotels and any other local business

Marketing and advertising have an impact on the daily lives of pretty much everyone, whether we want them to or […]


Old and emerging digital marketing channels that all business owners must leverage

How productive are your existing digital marketing channels? Most businesses are well aware that a high-profile, attractive online presence is […]