Disruptive digital marketing Trends & Technologies for Family businesses & SMEs
The marketing industry is evolving at breakneck speed, with new and emerging technologies creating new ways for customers to interact […]
A Machine Learning study of Google Analytics Metrics that predict Content Quality for ranking purposes
This study investigated the impact of eleven Google Analytics metrics that within the search engine optimisation (SEO) community are being […]
Digital Marketing 2025: Disruptive technologies that will commodify digital advertising
The Innovator’s Dilemma I named this section “The Innovator’s Dilemma” after the highly influential book by Harvard professor Clayton M. […]
Psychological Hacks in Online Advertising: A comprehensive guide to leveraging human biases to sell more
When discussing online psychology most SEO books focus on understanding the way people search, and on their intent as users. […]
Mind the brand Gap: A study of 10 competing identities & other factors destroying your brand identity
This study investigated the factors influencing corporate identity perceptions by employees, and their commitment to brands. The results are based […]
Top 20 Psychological Biases in Recruitment: Why we employ the wrong people most of the time
This Puffer study investigated the extent to which managers and HR professionals consider corporate identity when recruiting the right “brand […]
Digital Marketing Tools of the Trade for DYI Enthusiasts: A catalog of tools and concepts for any digital marketing task
W When I first started in digital marketing, and launched my first website I used to consume an unhealthy amount […]
Disruptive technology that all business owners must leverage to grow their business and look big
You might have heard of disruptive technology as one of the buzzwords thrown around for business growth and innovation. However, […]
Old and emerging digital marketing channels that all business owners must leverage
How productive are your existing digital marketing channels? Most businesses are well aware that a high-profile, attractive online presence is […]