Old and emerging digital marketing channels that all business owners must leverage

How productive are your existing digital marketing channels?

Most businesses are well aware that a high-profile, attractive online presence is the key to increasing both awareness of your organisation and also what it has to offer. What may be less apparent is which digital channels are going to stand the best chance of giving you the results you’re looking for at the lowest price. In addition, with trends and technology constantly advancing within the digital marketing field, it’s vital to employ a marketing agency for your work that has an up-to-date understanding of what’s giving the best results. If you’ve always been a Facebook devotee, or have tended to stick to Twitter in order to deliver your message, take a look at why we think you may need to do things differently.

Current trends you can’t afford to ignore

Obviously, ROI is the bottom line when it comes to the most effective form of marketing. As a dynamic, pro-active agency comprising highly skilled, award-winning business leaders and digital marketers, we have a good grasp of what’s needed to send your traffic, conversions and customer loyalty sky-rocketing! Here are just a few reasons why you need to forget everything you ever thought you knew about marketing and try a fresh approach:

Organic SEO doesn’t always deliver!

Returning in one of the top ten Google search results is considered to be the holy grail for many businesses: the reality is that unless you’re one of the big, well-established brands, that’s really not going to happen anytime soon, unfortunately. For many companies, a well-targeted paid ad campaign will yield a better ROI within a much shorter time-scale than relying on organic SEO alone. Given that Google’s Adwords account for 70% of its revenue, it’s pretty clear that some form of paid advertising is almost always the best way forward.

Written content isn’t always king!

With research showing that a video as part of a message can result in a 157% increase in search results, getting creative with your content is the way forward. Sadly, if you’re only using video content, you’re already behind: augmented reality (AR) and virtual reality (VR) coupled with artificial intelligence (AI) are paving the way towards immersive, interactive experiences for users. Think online gaming but customised to the needs of your audience and your brand to get some idea of what you should be aiming for! We provide a complete content solution, delivering the kick-ass material you need to propel your brand upwards – ask us about AR and VR solutions for your business.

Build the brand

If you want to forge ahead in the current digital climate, you need to be building a brand. Far more than simply a name, a brand is a set of values and attitudes: a lifestyle! What you’re giving your audience is access to an aspiration. When it comes to successful online branding, selling your product should be almost incidental to the process of captivating and entrancing your audience. Brand actualisation and capitalisation is what sets successful companies apart from the rest when it comes to digital marketing.

Forget Facebook!

Do your audience mainly use Facebook, Twitter and LinkedIn? Thought not! Less well-known platforms often enjoy an amazing degree of popularity with certain sections of the population. In-depth profiling of your audience needs to include analysis of which sites they favour: the answers may surprise you! By utilising sites such as Snapchat, Quora, Reddit and Pinterest, you may well end up advertising directly to your audience. In addition, these sites also have cheaper advertising costs and attract less competition, meaning your brand stands out from the crowd.

Chatbot marketing

Chatbots are here to stay and taking the digital marketing sector by storm. Powered by AI, a Chatbot is capable of carrying out sophisticated online interactions with your users. A great tool for building relationships when your team isn’t around to do it personally, Chatbots ensure you have a continuous, interactive, helpful online presence. For an audience that “wants it now”, the Chatbot’s instant, tailored response is a powerful incentive to engage.

Introducing Instagram influencers

The top Instagram influencers have a reach some multi-nationals would envy! Epitomising lifestyles and attitudes your audience wish to emulate, a well-placed mention, promotion or feature on an Influencer’s Instagram can send your brand’s desirability into the stratosphere! With statistics showing that a billion people use Instagram every month and 71% of users are under the age of 35, if you’re aiming to appeal to a younger audience, Instagram is a platform you can’t afford to ignore.

Native ads add value as well as raise awareness

Unlike a traditional ad, a native ad is primarily about providing content your audience wishes to engage with. A native ad is a blog post, feature, video or other content that you pay to have sitting alongside content your audience are already known to engage with. Similar in format to what’s already there, a native ad is about giving your audience something of value, rather than “selling at them”. Contemporary marketing is all about rewarding consumers, providing them with engaging, helpful content they can’t get enough of. Native ads are a great way to achieve this.

Let us give you access to 21st-century digital marketing channels that work for you

We are a hard-working, fast-acting marketing company that won’t waste your time or ours! Our goal is to work with you to find out what you want from your marketing, then give you the tools to get there. We offer a complete, cutting-edge solution, utilising high-performing tools and techniques to give you the best ROI that we can. In the fast-moving, high-octane environment of digital marketing, we are able to provide the effective, no-nonsense answers you need to get where you want to go. Our range of services include:

– Paid search
– Remarketing & display advertising
– Sensitive platform selection and utilisation
– Access to appropriate Instagram influencers
– Podcast ads
– VR ads, 3260 and Augmented Reality
– Programmatic display
– Native ads
– Chatbot marketing

Get in touch now to find out more about what we can offer and see your brand blossom!